Tuesday, September 19th, 2017

Websites That Work

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Websites That Work Are Websites That Do What You Want Them To. In most Cases For A Business, That Means, "Make Sales"!

I know that some of you reading this have already taken steps to enter the online marketplace.

The first thing to realize is that your website is only one of the tools you need to make your online presence work.

Most of you that have taken that first step and have a website have probably been disappointed in the results. Here’s why:

Cost – it is common for a business to spend $5,000-$20,000 for a website. This would be fine if it delivered what you expected.

For Instance – more sales!

Too often it doesn’t. Conversely, you may have put up a “Brochure Site” and spent far less. Ask yourself this, is it making sales for you?

This doesn’t mean that websites are a waste of time. I build them and believe in them. What it means is that your website needs to be designed to rank well search engines, capture leads, and causes potential clients to take action.

Websites need to be attractive, functional, and easy to find.

The reason that most websites fail to deliver are:

  • It’s lost in the crowd. If your site can’t be found in the search engines, thenpotential customers will go somewhere else.
  • No clear call to action in the copy of the site.
  • No lead-capture system in place. (Form that will catch name and email address of those interested visitors interested in your offer.
  • Site is not being used in conjunction with other marketing efforts.

Large businesses that spend millions of dollars on branding can afford to have large informational sites. But if you are a small to medium sized business, it makes more sense to be focused on results.

Unfortunately, even the best website with the latest designs and graphics is nothing more than a sign. If that sign is not being read, it is not going to get results.

Think of it this way, Which would you rather pay?

$20,000 for a fancy sign that might bring you $500 in sales a year or 10,000 a year for a part time person who stands on the sidewalk and brings in customers who spend $50,000 a year.

That’s the difference between a fancy website and a “direct response” website.

The power of the internet can’t be denied. Look at what the study by Comscore Search Satisfaction Study reveals about local search usage:

  • 59 percent were searching for something in their home area
  • 52 percent were searching specifically for a business phone number or address.
  • Two out of five local searchers (41 percent) were looking for information on a local service in their home area, including car rental office, dry cleaner or lawyer.

Source: "Local Search Continues to Gain Momentum, According to comScore", a
Comscore.com press release, dated October 2006.

With These Stats, If Your Website is at the Top of the Search Engines, And Designed To Get Your Visitors To Take Action, think what a properly designed website could do for your bottom line.

So the first step is to make sure you have a website that can be found by the search engines and here is a Short List to Creating a Site That Gets Results in the Search Engines;

  • Use the correct key words for what you want to be searched for.
  • Have content relevant to the key words
  • Update content regularly
  • Have other websites link back to yours
  • Have different page titles for every page

This is just the beginning but it is also very effective. Especially when you target your keywords to the local market.

The second step in making your website work is to develop copy (words) that educates, persuades in a low key way, and has a clear call to action such as coming to your business for a discount or maybe signing up for your discount coupons or free gift. Make sure you also focus in on what makes your product or service unique. Why should they buy from you or hire you over anyone else?

This would be a good article to read next

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